As a WordPress plugin or theme business, you probably know your company and the products you sell inside and out. Quite possibly better than anyone else.

But can you communicate that knowledge effectively?

Content is essential to driving organic traffic to your website, building trust and credibility with prospective customers, and maximizing conversions. WordPress plugin and theme companies that regularly publish professional and coherent content gain readers who ultimately become paying customers. In this way, your content is a direct reflection of how successful your business is.

So, why should you hire a WordPress content writer?

The short answer I like to give people is this: hiring a professional WordPress content writer allows you to convey your knowledge to prospective customers with clarity and make a solid first impression.

Experienced writers possess the skills to get you noticed online, by people and search engines. They understand the technical side of WordPress, and can effortlessly explain how your theme or plugin is the best choice for prospective customers looking for a solution. You can harness this strategy to grow your bottom line.

In this article, I’ll cover the top 5 reasons to hire a WordPress content writer.

Reason #1: WordPress content writers understand the technical side

What distinguishes WordPress content writers from regular, freelance writers is their technical knowledge of WordPress. WordPress is the most popular content management system (CMS) with a market share of 63.1%.

WordPress content writers know the ins and outs of the WordPress CMS. This means they know how to install and activate themes and plugins, test them, set up different use case scenarios, and take screenshots. This makes them the perfect candidates to produce high-quality blog posts and tutorials explaining how your WordPress theme or plugin is the best solution for a prospective customer.

All you have to do is give the WordPress content writer a copy of your theme or plugin and they’ll be able to produce high-quality content pieces complete with examples and screenshots.

Reason #2: They produce professional, quality content

You’ve built a successful WordPress business selling themes or plugins, and you know everything there is to know about your product. But that doesn’t necessarily mean you’re the best person to convey that knowledge to prospective customers looking for a solution.

If writing isn’t your specialty, you can outsource content writing to a WordPress content writer.

Think of it this way: the entire point of your business blog is to inform readers and show them what you have to offer. A content writer can help you bridge the gap between what prospects need to know and what you need to tell them. They can help you produce professional, high-quality content that succeeds in search results.

Reason #3: You can be consistent with content publishing

It’s no secret that high-quality content writing takes a lot of time and research. As a business owner, it can be difficult to produce high-quality content regularly while also focusing on growing your bottom line.

By hiring a WordPress content writer, you can be consistent with your content publishing schedule. You can do this by setting up a content calendar and making sure you’re publishing consistently. For this, you need a dedicated content writer whose job it is to produce high-quality content for your business blog and keep content production levels high.

Reason #4: Your time is valuable

One of the most important reasons to hire a WordPress content writer is to save yourself time. You might think that publishing high-quality content regularly is easy but, in reality, a lot goes into it. You have to come up with topic ideas, plan out articles, do research, write a draft, edit and proofread, take screenshots, upload everything to the back-end, and optimize it for SEO. And then you have to do this for every content piece you produce.

Hiring a WordPress content writer whose sole responsibility is to produce high-quality content consistently for your blog allows you to focus on the day-to-day tasks of running your business and coming up with long-term growth strategies.

Reason #5: WordPress content writers help you get results

Each content piece you publish serves a distinct purpose. Effective content writing requires more than just knowledge of your business or how the plugins or themes work.

If you ask me, it also requires an understanding of how to use persuasive yet informative language, insert compelling call to actions in the right places, optimize for on-page SEO, use screenshots to illustrate steps in how-to guides, and much more! A good content writer knows how to use these tools and techniques to get you results.

Conclusion

Creating engaging content for your WordPress plugin or theme business can be incredibly time-consuming. Instead of spending valuable time writing blog posts, tutorials, and comparison pieces, you can outsource content writing to a professional WordPress content writer and devote more time to growing your business.

Professional WordPress content writers know how to write to sell. In my experience, WordPress plugin and theme businesses that work with content writers succeed online. Also, check out What to Look for in a Content Writer before you start hiring.

BloggInc offers WordPress content writing services for WordPress plugins and theme businesses. If you’re looking for a WordPress content writer for your business blog, get in touch with us to get a quote.

While there are many benefits of hiring a WordPress content writer, it’s equally important to consider how not having a content writer can damage your business. Aside from compromising on content quality and missing out on search traffic, you’ll also be limiting your business growth.

Have you worked with a WordPress content writer before? Let us know in the comments section below.