Content Strategy and Development
Elevate Your Brand with Strategic Content Development
We provide strategic content development services for WordPress and SaaS brands seeking improved online visibility, efficient lead generation, and year-over-year sales growth.
Content Strategy and Development Services for Small Businesses
We’ve developed high-performing content for 150+ B2B companies, boosting their online presence and engagement.
3-Step Content Strategy Process
Here’s the 3-step process we use to develop a cohesive strategy that aligns with your brand vision:
✓ Identify Your Unique Identity and Target Audience
We work with you to identify your unique identity, offerings, and target audience within a strategic framework. This process ensures that your content strategy is aligned with your core values and market needs, setting the foundation for effective engagement and growth.
✓ Content Strategy Framework
We explore the dynamics of the content funnel to craft a tailored approach that meets your business goals. This involves assessing your content needs, determining the appropriate volume and types of content, and ensuring a strategic alignment that guides your audience through the journey effectively. This framework serves as the foundation for all future content development.
✓ Content Breakdown and Planning
We provide a detailed analysis of the specific content types you will need and the quantities for each publication. This includes identifying key formats such as copywriting, blog posts, case studies, social media posts, and YouTube videos, as well as establishing the relationship between them. This strategic approach ensures a cohesive content ecosystem that maximizes engagement and impact.
✓ Content Funnel Creation
We help you design a comprehensive content funnel that guides potential customers from awareness to conversion. By strategically mapping out each stage of the funnel, we ensure that your content effectively nurtures leads, increases engagement, and drives conversions, ultimately maximizing your ROI.
✓ Content Development Templates Toolkit
Our toolkit offers a collection of customizable content development templates designed to streamline your content creation process. From blog outlines to content calendars, these tried-and-tested templates save time and enhance consistency, empowering your team to produce high-quality content with ease.
✓ Content Execution Workflow Development
We establish a clear workflow for content execution that enhances collaboration and efficiency. By defining roles, responsibilities, and timelines, we ensure that your content is produced and published seamlessly, enabling you to focus on what matters most: growing your brand and engaging your audience.
Comprehensive Content Development Services
✓ Efficient Content Execution
We implement your content strategy systematically and efficiently. You can expect regular blog posts and consistent content delivery that aligns with your goals. Our streamlined process ensures that your audience receives valuable content on time, building trust and engagement while freeing you to focus on other priorities.
✓ Quick Turnaround Time
Timely content delivery is crucial for your marketing success. Our streamlined processes and efficient workflows enable us to provide a quick turnaround time without compromising quality.
Whether you need a single blog post or a series of articles, we work diligently to ensure your content is produced and published promptly.
With our commitment to fast, reliable service, you can expect fresh, engaging content delivered on time, helping you maintain momentum and continuously engage your audience.
✓ Organized Content Calendar
Our organized content calendar provides you with a comprehensive bird’s eye view of your content strategy in action. This meticulously structured calendar allows you to see all upcoming content at a glance, ensuring that you know exactly what to expect and when.
With clearly defined deadlines and scheduled topics, you can plan ahead and align your marketing efforts seamlessly. The calendar enhances organization and enables effective time management, so you never miss a publishing date or opportunity to engage your audience.
✓ Progress Monitoring with Content Tracker
We utilize a collaborative content tracking tool to keep a close eye on your articles in the pipeline. This transparent system allows you to see the status of each piece in real time, ensuring everyone is aligned and informed throughout the content development process. You can easily monitor progress, provide feedback, and make adjustments as needed, fostering a seamless workflow that enhances collaboration and accountability.
✓ CMS Upload
Our CMS upload process ensures that your content is published smoothly and efficiently. We handle the entire back-end upload, taking care to align everything with your style guide for consistent branding.
Our team performs on-page SEO optimization to enhance visibility and performance, writing compelling meta descriptions that capture attention and improve click-through rates. We also implement strategic internal linking to connect your content, helping users navigate your site easily while boosting SEO.
Additionally, we upload relevant screenshots and images to enrich your content and provide a visually appealing experience for your audience.
With our thorough approach to CMS management, you can trust that your content is not only well-prepared but also positioned for maximum impact and engagement.
Content Strategy and Development Plans & Pricing
Content strategy and development services cost anywhere between $250 – $5000 a month or more depending on how many different services you’re utilizing, your content marketing goals, your budget, and more. Check out our content strategy and development packages below and schedule a discovery call to get a free, custom proposal today.
Cornerstone
- 1,000 – 1,500 words
- Images, screenshots, and examples
- Internal linking (where applicable)
- CMS upload (if requested)
- SEO based on your keyword(s) including title, headings, description, and image SEO.
- Quick turnaround time
- Up to three revisions
- Content tailored to your target audience and objectives.
- Discovery call
SMB
- 4 (or more) blog posts every month
- Images, screenshots, and examples
- Internal linking (where applicable)
- CMS upload (if requested)
- SEO based on your keyword(s) including title, headings, description, and image SEO.
- Quick turnaround time
- Up to three revisions
- Discovery call
- BONUS: 30-minute call each month
SMB+
- 10 (or more) content pieces every month
- Images, screenshots, and examples
- Internal linking (where applicable)
- CMS upload (if requested)
- SEO based on your keyword(s) including title, headings, description, and image SEO.
- Quick turnaround time
- Up to three revisions
- Discovery call
- BONUS: 30-minute call each month
Corporate
- 60 (or more) content pieces (20 content pieces per month)
- Everything included in SMB Solution+
- Content strategy framework
- Content breakdown and plan
- Content funnel creation
- Content development templates toolkit
- Content execution workflow development
- Discovery call
- BONUS: 1 hour one-on-one call each month
Consultancy
- Content strategy framework
- Content breakdown and plan
- Content funnel creation
- Content development templates toolkit
- Content execution workflow development
- Discovery call
- BONUS: 1 hour one-on-one call each month to discuss content strategy
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Is BloggInc Right for You?
We believe that content marketing works best when it’s founded on a clear strategy that everyone is on board with. We’ll help you develop and execute a dynamic three-step content marketing strategy that prioritizes authentic engagement.
If you’re ready to work with a professional content marketer to develop and execute a tailored content marketing strategy for your business then get in touch today.
Frequently Asked Questions
What is the purpose of a content strategy?
A content strategy outlines how your business will use content to achieve specific goals, such as increasing brand awareness, generating leads, and driving sales. It provides a roadmap for creating and distributing valuable content that resonates with your target audience.
How long does the content strategy process take?
The timeline for the content strategy process can vary based on the complexity of your needs, but typically it takes two weeks to complete the three phases. We prioritize thoroughness to ensure your strategy is effective and well-aligned with your business goals.
What types of content will be included in my strategy?
Your content strategy can encompass a range of formats, including blog posts, social media content, case studies, and more. We’ll tailor the types of content based on your audience and objectives.
Do I need to have existing content before starting the strategy?
No, you don’t need to have existing content to begin the strategy process. We can work with you to identify your unique position and develop a strategy from the ground up.
Can you help with ongoing content creation after the strategy is developed?
Absolutely! Our content development services are designed to support you throughout the execution phase, ensuring you have the resources and templates needed for consistent content creation.
Is the content development service customizable?
Yes, our content development services are fully customizable to meet your specific needs. We work closely with you to create a plan that aligns with your goals and resources.
Let’s Talk
Get in touch to discuss your content needs.
Discover the power of great content
Send us an email and we’ll get back to you within 12-24 hours.
Email: contact@blogginc.com